Its sexist mostly because its targeting women by giving them trivial objects, which they supposedly are interested in. In sexist culture, women love chocolate, flowers, and emotionalism, and these are the main things sold in Valentine's Day.
Its also a continuation of the dowry, where men give women material objects in trade for the women themselves. In particular the practice of giving jewelry comes from a trade for virginity; the engagement ring came into popularity as an insurance for women who would lose their virginity during the engagement or marriage, because they would afterward be considered worth less if the man left them, and they would have some financial support from selling the jewelry.
Now some sexist crap.
Men are loved, but women are property.
Newegg has a Valentine's Day promotion called Cutie and the Geek. Traditionally, the idea was to sell things for "the cutie" (the woman), things like pink notebooks, jewelry, perfume, etc, while "the geek" (the man) got more awesome things like solid state drives.
Now Newegg has switched to a complete role reversal, labeling the woman as the geek and her (male, of course) lover as the cutie:
His eyes glaze over as you explain 4K random write speeds. He may not be as into tech as you are, but that doesn't mean you won't find gifts for him at Newegg. He'd look sharp in affordable Tungsten jewelry and smell even better in designer cologne.
Show the geek in your life you care by picking up some IT gear she'll love almost as much as she loves you... Component upgrades are a constant on every computer enthusiast's wish list, so finding your way to her heart won't be as difficult as figuring out her 128-bit encrypted wireless key.


This is a pretty great idea. I got my fiance one of the tungsten carbon fiber rings this past Valentine's. Wanted to show him I can find cool stuff for V-Day too!
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