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Tuesday, February 9, 2010

Um, Ecko, wtf?

Here is their site: http://eckomfg.com/

Screenshot!





Um, wtf?

Uh, let me count the ways this is fucked up and nonsensical... anyone got an abacus?

Seriously, wtf. Let's look at a few more bits-- like a photo gallery of their workers:




Uh, right. Did I just say a gallery of their workers? Really, their "workers"? You're going to have me believe that Ecko hires only skinny women with big tits and smooth hair to work their factory in a thong bikini and high heels?

Wouldn't they get some lawsuits?





"It isn't fair! It isn't right!" she screamed.

Emotions were running high outside the Ecko Manufacturing factory yesterday as a disgruntled job-seeker vented her frustration at the company's hiring standards.

Janet Oner had previously applied for an entry-level position at Ecko Manufacturing.

The only problem, according to company officials, was that she looked like a farm animal.

"So what if people mistake me for a pot-bellied pig," snorted Ms. Oner. "I'm a damn good worker."

(Independent research confirmed that Oner does bear an uncanny resemblance to the domesticated breed.)

In response to her denial of employment, Oner filed a lawsuit claiming unreasonably high standards and discrimination against the morbidly unattractive.

Oh....

Okay.... 

Seriously, wtf is this? Is this a joke, or a parody site?

According to Wikipedia- its real.

Oh- guess what? 




They are still hiring. Uh, yay?

At Ecko Manufacturing we have a lot of holes to fill. We need employees who will serve in a variety of positions. And at Ecko Manufacturing, we only want the best and the beautiful committed to making each garment with love. Finding that kind of talent isn't easy so we're looking for a superstar with a discriminating eye. Because only hot girls can make great clothes.

This is the weirdest- and most blatantly sexist- piece of advertisement I've seen. WTF, people?

Fashionable Segregation, Fashionable Bigotry

Does anyone find it strange that while class segregation, racial segregation, and now orientation segregation is considered shocking and horrible, sex segregation is still fashionable?

Class segregation is, by and large, not often considered today. Selecting persons based on their bank balance is simply unheard of, and one would never think to separate the rich from the poor.

The movement for class equality came, and it left, ensuring equality for men.

Racial segregation is not common today, but is still quite looked down upon. An example of this would be the judge in Louisiana who ruled that couples of different ethnicities should be separated and not married. These types of events draw outrage for their immorality, and laughter for their idiocy.

The movement for racial equality came, and it is leaving, ensuring equality for men.

Orientation segregation is still a monster being fought against. Unlike class segregation, which isn't considered so much, or racial segregation, which is laughed at, orientation segregation both happens frequently, and is dealt with seriously, as it is a common occurrence. These happenings merit a quick, strong, and vicious outlash, as those supporters of equal rights stand up for the victims.

The movement for orientation equality has come, and it stays, to ensure equality for men.

While the movement for equality for the lower classes affected a good portion of the population, racial segregation affected less (in 2008, 34% of the population) and orientation segregation affected even less (2-13% of the population).

Why is a segregation affecting 34% of the population more important than a segregation affecting 50% of the population? Why is a segregation affecting as little as 2% and as great as 13% of the population more important than 50% of the population?

Establishing a school where only the very rich would be allowed to attend would be stared at, and quickly destroyed, yet schools which allow only males or only females still do not encounter more than an inaudible whisper of passive opposition.

A restroom segregating persons of different races would be denounced in shock, but a restroom segregating persons of different sexes has never garnered any outrage beyond a passing thought.

A clothing store directing gay members to one area and straight ones to another would be picketed, boycotted, and attacked, but those which segregate women to one area and men to another have never found anything but glad and happy acceptance.

And why? Why the difference? Why so much acceptance of a huge evil, and an attack on a smaller one?

Worker's rights movements have been around hundreds of years, and they have succeeded. Racial rights movements have been around for about 70 years, and they have near complete success. Orientation rights movements have been around for about 30 years, and they are fighting a winning battle.

The women's rights movement has been around for more than 130 years, and there still is blatant segregation.

Why is sex segregation so popular? Why has the women's rights movement failed?

Triple sexism. Nice!

From some Italian pasta machine company.

Want the triple sexism?

1. Its trivializing women down to a pair of tits. Women= male pleasure.
2. Its directed at males... who will are supposed to buy this product to force upon their partners. Men= dominant.
3. Their partners are female! Women cook! Women= domestic slaves.

Lush

Lush is a Berlin soap company. They used nude women to advertise their product. As Copyranter notes, "since the vast majority of Lush customers are women, a fair question to ask is...why no pantsless men in aprons?"


As its quite doubtful that Lush is advertising to gay women (according to the media, gay women don't exist!), this is an excellent point.

(Male heterosexual) sex sells by appealing to two kinds of people- men, who (are supposed to) want it, and therefore associate the product with the positive feeling, and women, who (are supposed to) want to be it, and therefore associate the product with a male's positive feeling (which, in itself, is positive).

Gay women and men, of course, don't exist; these kinds of people are an abhorrent abnormality (bisexuals don't even have a chance). Gender roles don't just encompass certain limits of personality (submissiveness vs aggressiveness, uselessness vs talent, etc.) but logically proceed to limit orientation to what is allowed and what is not.

Actually, straight women don't exist under the media's stereotypes, either; go try and find me some mainstream advertisements which appeal to a woman's sexuality (and not faux sexuality, emotionalism).



Tasteless American Apparel ad

Did you expect anything else?

Its so tasteless, I'm not even embedding it. http://www.youtube.com/watch?v=Ih_cbgvDK2E

Note: Gratuitous ass involved. The vid is censored, however.

MPAA: imposing male heterosexuality through censorship

From SI, an image mocking the 1934 Hays code of censorship from the MPAA:


Notice that three of the 10 rules deliberately impose male heterosexuality- ruling that the inside of the thigh, lace lingerie, and an exposed bosom were all too sexually exciting for the male heterosexual audience.

Of course, modern MPAA restrictions are no better. From SI:

While the Hays Code is no longer in effect, the movie This Film Is Not Yet Rated makes it clear that the MPAA still functionally censors certain content by requiring directors to take out certain types of content to get a PG-13 rating, including allowing more female nudity than male nudity and rating scenes of gay sex more harshly than heterosexual sex.

Gay sex meaning gay male sex. Because we all know that gay female sex falls under heterosexual sex- since only men are the ones that matter in those situations.

Monday, February 8, 2010

Now men, too, can trivialize their lives



Um, yeah. Awesome?

Also, I'd like to see when this goes mainstream- and men and women get to be trivialized and fetishized equally.